9-module downloadable videos. This is a 3-hour course that let’s you work at your own pace!
3 Bonus PDFs on blog topics, LinkedIn icebreakers and Talking Points.
Bonus Module “Pitch-a-Palooza”
You'll love the no-nonsense style and proven hacks in this 9-module course.
Develop the confidence and creativity necessary to create attention-grabbing content and proudly share it with reporters.
The PR approach is simple: Give reporters and influencers interesting information that's helpful--not salesy.
Let's build long-lasting relationships and think like a reporter.
Create Remarkable PR Now is for:
Pros who want to "think like a reporter" without spending grueling time in a newsroom
✓ The top PR phrase that drives business growth
✓ The 5-step "confidence" plan to quiet your doubts and pitch hard-to-reach reporters
✓ How to get influencers drooling over your pitches (for $0)
✓ How to create a profile and template of your ideal client
✓ 5 ways to use your content and market to prospects
✓ Tips on how to develop your online voice and presence
✓ The No. 1 way to a pipeline of never-ending story ideas
✓ How to tell a fabulous business story that resonates
✓ 8 ways to become a trusted authority in your niche — and make more money
✓ Answers to 5 common questions on blogging
✓ 7 blog styles and formats to keep readers interested–and returning
✓ Tips for crafting memorable headlines that capture people’s attention
✓ Real-world examples of how to uncover terrific topics in under 30 minutes
✓ 9 ways to create fresh content
✓ How to find (precious) time for quality posts and videos—without stressing!
✓ How to figure out what is newsworthy
✓ A complete breakdown of the perfect pitch—as told by seasoned pros!
✓ 5 essentials when following up with reporters
✓ Icebreaker tips for building long-lasting relationships
✓ 5 “not-so-obvious” to capture the attention of movers and shakers
✓ How to manage a database of reporters and influencers
✓ 2 essential phrases you must have in your marketing plan
✓ How 1 placement can bring loads of media attention
✓ Easy ways to repurpose content for traditional and social media
✓ 4 kinds of content to keep you in the spotlight
✓ 5 tech tools for saving time and scheduling posts
✓ AND… Your 15-Point REMARKABLE PR PLAN!
Meet Your Instructor, Susan Young
Susan Young — CEO of Get in Front Communications — is an award-winning news reporter, PR entrepreneur, storyteller and speaker.
Since 2000, Susan has been providing in-person and online programs to thousands of PR, marketing and business professionals. She has been a long-time content curator for global associations and a regular contributor to PRSA and PR Daily.
Susan began her career in radio newsrooms in the 1980s and 90s. She was an on-air reporter, anchor and news director, interviewing everyone from homeless people to presidents. Susan also ran the Office of Radio and Television for New Jersey Governor Christine Todd Whitman. In addition, Susan worked as a PR director for a statewide non-profit, The Arc of New Jersey.
Susan is a graduate of Quinnipiac University. Her favorite accomplishment: Being named one of the ’75 Badass Women on Twitter.’(@sueyoungmedia)
On the personal side, Susan has been married (to the same man) for 29 years. They have a grown daughter and son. They live in San Antonio, Texas and get back to New Jersey often to enjoy family, friends, the beach... and tasty pizza.
"Susan is a top-rate trainer and great resource on PR."
— Cynthia Hill
“Susan lays it out for you step-by-step with ideas and resources galore. My experience with Susan’s training has been extraordinary.”
— Colette Davenport
“Susan knows how to connect, provide exceptional value, build credibility and cultivate relationships.”
—Bob Burg, International speaker and co-author of "The Go-Giver"
"Susan’s program spoke to me in a way that I had never heard before."
— Ardith Rademacher and Associates